MR Autos is an automotive garage and used car sales business in Alfreton, Derbyshire. The business needed a stronger digital footprint that could support vehicle sales, garage services, a new MOT station and a more professional route for customers finding the company online.
MR Autos reports that car sales have moved from around one or two cars per month to 20-plus cars per month, supported by a stronger website, managed social media, Google review activity and better stock visibility.
The Challenge
MR Autos came to Kendall Digital at a point where its online presence did not fully reflect the work the business was doing. The company had car sales, garage services and a newly installed MOT station, but needed a clearer way to advertise those services digitally and keep its vehicle stock visible across the right channels.
The challenge was not just to make a website look better. It was to create a more practical digital setup: a site that could display current vehicle stock, a stronger approach to Google reviews, social media content that promoted both cars and garage services, and a system that could reduce manual work where possible.
Building A Stronger Website Base
Kendall Digital supported MR Autos with a web design project built around the way the business actually operates. The website needed to present the garage clearly, explain its services, show available cars and provide a reliable source of stock data for other services that use the website listings.
Because the business works with a live vehicle stock process, the website could not be treated like a static brochure. The site needed a structure that supported car listings, garage service information and future updates. That made WordPress a practical fit, giving the business a flexible base while allowing Kendall Digital to build the stock integration needed behind the scenes.
Auto Trader Stock Integration
One of the most important parts of the project was the Auto Trader integration. MR Autos loads vehicle stock into Auto Trader, and Kendall Digital built custom software that checks the business's available stock and imports that information into the WordPress website.
This matters because the website became a central source for vehicle listings. Several other services then consume stock from the MR Autos website, so keeping listings accurate and up to date was commercially important. The integration reduced duplication, improved consistency and helped the website support the wider sales process rather than sitting separately from it.
Social Media Management For Cars And Garage Services
Kendall Digital also supports MR Autos with social media management. The social content covers two important areas: cars currently in stock and garage services available to local customers in and around Alfreton.
Vehicle posts help keep the sales side of the business visible, while service-led content promotes MOT testing, annual vehicle servicing and other garage services. This gives the business a more consistent presence and helps people understand that MR Autos is not only a car sales business, but also a working garage with practical local services.
Automated Vehicle Posting
To make the social media process more efficient, Kendall Digital created a service that detects new vehicles in stock on the website and posts about them automatically to social media. The system can also continue posting about existing stock and service-led content such as MOT testing or annual servicing.
This connects the website, stock data and social post creation into one more useful workflow. Instead of relying only on manual posting, the business has a system that helps turn live stock into fresh social content.
Google Business Profile And Reviews
Kendall Digital helped MR Autos understand the importance of a strong Google Business Profile and regular Google reviews. For a local garage, search visibility and trust are closely linked. When people search for MOT testing, car servicing or garage support in the area, reviews can strongly influence whether they make contact.
MR Autos now actively collects Google reviews as part of its customer process. This supports local credibility and gives potential customers more confidence before they enquire, especially for garage services where trust matters.
Promoting The MOT Station
The MOT station was a newer part of the business, so awareness needed to be built locally. Kendall Digital helped promote same-day MOT testing through social media and the website, making it clearer that MR Autos could support customers who needed MOT availability in the Alfreton area.
The client has seen increased use of the MOT station since it was advertised more clearly. That uplift is a good example of digital work supporting an operational change in the business, rather than simply producing content for the sake of it.
Call Handling And Local Presence
Alongside the website and social media work, Kendall Digital also helped set up a landline-to-mobile call handling service. MR Autos now has a local 01773 area code number with a formal business greeting, forwarding calls to a mobile number of the client's choice.
This helped the business present a more professional local contact route while still keeping calls practical for the owner. For a busy garage, that kind of setup matters because enquiries need to be handled without tying the business to one physical desk phone.
The Result
The combined work gave MR Autos a stronger and more useful digital presence. The website supports vehicle stock, the social media activity promotes both cars and garage services, the Google review approach supports trust, and the stock integration helps keep vehicle listings moving through the right channels.
Most importantly, the work has supported commercial growth. MR Autos reports that car sales have grown from one or two cars per month to 20-plus cars per month. The garage services side has also benefited from greater awareness, particularly around same-day MOT testing.
Why This Project Matters
This project shows how web design, social media management, local visibility and custom digital systems can work together. The value was not in one isolated change. It came from connecting the website, stock data, reviews, service promotion and social media activity into a practical setup that matched how MR Autos sells and services vehicles.
For Kendall Digital, that is the point of good digital work: make the business easier to find, easier to trust and easier to contact, while building systems that support the way the company actually works.